“For me, it’s a passion
~ to be immersed in the bridal world from every angle.
Whether that’s the design and construction process, being on the sales floor selling and fitting, guiding luxury retail teams to achieve excellence in customer service, advising brands on sales growth strategy or creating perfect partnerships.
I love it all.”
Jennifer has decades of experience working in the bridal industry. A dedicated and successful buyer and manager at Vera Wang and The Bridal Salon at Saks Jandel, Jennifer has worked with numerous top brands, including: Vera Wang, Oscar de la Renta, Reem Acra and Peter Langner.
She has years of experience styling brides and perfecting fit, choosing the perfect dresses to meet the demands of Washington’s discerning brides.
Shifting her expertise to the wholesale industry, Jennifer has become a trusted Partner of top luxury bridal Retailers including The White Dress, The Wedding Salon at Manhasset, Stanley Korshak and many others.
Having traveled to NY for Bridal Market to hand select the in-demand designers for Saks Jandel, Jennifer now attends bridal market to present a select group of designers to the buyers at top bridal salons across the country.
Introducing couture designers and well known international brands to the US market by creating partnerships that endure.
“My love for bridal was born out of the opportunity
to launch a couture Israeli bridal brand in the heart of London.
It was a dream job for me,
and I’ve been in the bridal industry ever since.“
Andrea has worked closely with brides from around the world. This experience has provided an understanding of the desires of a modern-day bride, from bespoke couture gowns, managing the fitting process and providing exceptional customer service in a luxury environment.
Andrea developed a passion for the bridal industry, and her ability to deeply understand the retail side of selling and problem solving in addition to her passion for sales and challenges, were decisive factors that led her to shift to wholesale.
A deep knowledge of the European and International markets and cultures is the key for her to develop the best and most successful partnerships possible between brands and retailers.
“Relationships are the foundation of what’s important. Once you establish that relationship, you naturally develop a sense of utmost importance toward your retailers. They become like family.”
Identifying a need for couture designers to be represented by knowledgeable and trusted bridal experts, LAUNCH Bridal Group was created.
Merging sales excellence with couture design and luxury retailer support, Launch Bridal was established to push brands and stores to achieve excellence in bridal.
